Many rules must be understood by business people in the world, one of which is in terms of marketing their products. Business people must understand that they must not “cheat” and not provide disinformation for customers or prospective customers. But it seems that the simple rules were ignored by Sony in marketing the PlayStation 4 according to the Italian Antitrust organization.
Wccftech reported, Antitrust said that Sony violated business rules in article 21 (clauses 1, B and D) and article 22 concerning consumer rules. They added that Sony did not provide information to subscribe to PlayStation Plus so that players could play online multiplayer features with the PlayStation 4 game they bought retail and online.
Antitrust believes that the practice of this business has occurred since the first PlayStation 4 was released in November 2013. They demanded a fine of two million Euros for Sony’s negligence and must be paid 30 days after the announcement.
Sony was given 90 days to correct its negligence and provide clear information that consumers must subscribe to PlayStation Plus in the PlayStation 4 box to access its multiplayer features. Failing to do so will impose a greater fine on the Japanese company up to 5 million Euros. If they fail repeatedly, Antitrust has the right to close Sony’s business for a maximum of 30 days.
Sony will be able to defend the Lazio Administrative Tribune for sixty days since the sanctions were announced.Sony Demanded 2 Million Euros by the Italian Antitrust Organization